Friday, 1 February 2013

Gangnam Style Phenomenon

On December 21st 2012,  the world didnt exactly end,  but a Korean song  crossed 1 billion mark on youtube. I guess the Mayan prophecy was about Psy and his Gangnam Style :-)
Emmm... you guys are smiling.... Guess what -- UN Secretary General Ban Ki Moon called this song  "a Force for world peace" :-)

In September 2012, "Gangnam Style" was recognized by Guinness World Records as the most "liked" video on YouTube. It subsequently won Best Video at the MTV Europe Music Awards held later that year.

The Korean pop music was first uploaded on youtube on 15th July, within a few days the song went viral and by November mid it overtook Baby - Justin Beiber song , and on 21st dec became the first song to register 1 billion views on youtube... As on 31st jan 2013 the views are 1,246,892,364 !!!

Gangnam Style has been a phenomenon. All the celebraties including Pop stars like Britney Spears, Madonna to politicians like Barak Obama, David Camroon, Ban Ki Moon etc have danced on the Gangnam Style song.

There has been flash Mobs everywhere around the globe... I witnessed a flashmob doing the Gangnam style at the Dubai mall, during the Id holidays at 3 am in the morning... Everyone wants to imitate the dance step, from 2 year old toddlers to oldies . The song is peppy and the dance step is catchy.

So what makes Gangnam Style a Phenomenon ? What makes a Korean song click with the audience around the globe ? Well there are many factors , lets see it all below :-

1) Gangnam style Horse signature move... Psy has said to have worked almost for 30 weeks to get a signature move which is goofy and entertaining...The horse style jump is very catchy and its easy to follow...

2) PSY is Human - not a Greek God :- Most of the pop singers have chiseled bodies like Greek Gods and have amazing features... Though all love to drool over such stars, but deep in the heart people cant relate to such a person. PSY is very human, average looking , chubby and have a apperance which is very approchable.. People connect to his music , his looks and ofcourse to his goofy dance steps..

3) A catchy tune and song :- Oppan Gangnam Style , the song most people on this planet dosent understand, but everyone knows to sing atleast the first line... Its a song which has great Staying Power. It has a strong repete value. My nephew who is 2 years old dosent eat until you play the 'Gangnam style' song :-)  From toddlers to oldies everyone loves to hear the song...

Emmmm..... So what is Gangnam Style ? Gangnam is a district in Seoul , which is a very posh area. The phrase "Gangnam Style" is a Korean neologism that refers to a lifestyle associated with the Gangnam District of Seoul.  Gangnam could be compared to Beverly Hills in California, were the elite live in a luxurious way...

Have a look at the Gangnam Style video link below :


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